Automate what matters. Keep the judgement human.
We design and build the systems that read your enquiries, update your tools and notify the right person — then we monitor them every month so they keep working.
- Response time
- Seconds, at any hour
- Every run
- Logged, step by step
- After launch
- Monitored and maintained
lead-qualification.workflow
RunningRun log
- ›notify.sent → whatsapp · 3.1s end-to-end
- ›crm.deal.created · stage=qualified
- ›route.decision → qualified · owner=sales-1
- ›enrich.company → 40–100 staff · manufacturing
- ›ai.intent → bulk order · fit 0.86
- Replaces
- Manual inbox triage
- Human step kept
- The actual sales call
- Fails safely
- Alerts us, not your client
Illustrative system — structure and step types match how we build. Client numbers are only shown in case studies where they were measured.
- Written scope before any build
- Least-privilege access
- Monitoring and error alerts
- Replies in one business day
- NDA on request
The bottleneck is rarely the team. It is the process.
We start with the operational problem and its cost — the technology is chosen afterwards, and only where it genuinely improves the process.
Slow first response
Enquiries sit until somebody opens the inbox — usually after the buyer has moved on.
Re-typed data
The same details entered into a form, a sheet and a CRM by hand, with the errors that follow.
Dropped follow-up
Handoffs and reminders depend on memory, so the quiet leads quietly disappear.
Disconnected tools
Each tool holds part of the truth and nothing reconciles them automatically.
No visibility
Nobody can say how long a process takes, or where it stalls, without asking around.
Scaling by headcount
More volume means more manual hours, because the process itself never changed.
A standard engineering core, customised to one business at a time.
AI Automation Systems
The core layer: workflows that connect your tools and think for themselves.
ExploreAI Voice Agents
Phone calls answered, qualified and logged, without a receptionist rota.
ExploreWhatsApp AI Assistants
Your busiest inbox, triaged, answered and handed off automatically.
ExploreLead Qualification
Every enquiry read, scored and routed the moment it arrives.
ExploreAppointment & Booking Automation
From interest to a confirmed slot on the calendar, with no back-and-forth.
ExploreCRM Automation
A pipeline that stays accurate without anyone remembering to update it.
ExploreCustomer Support Automation
Every ticket read, triaged, and answered or escalated within minutes.
ExploreBusiness Process Automation
Internal operations — onboarding, approvals, reporting — that run themselves.
ExploreCustom AI Systems
Purpose-built AI tools designed around a specific operational need.
ExploreAI Consulting & Strategy
A clear, honest map of where automation will actually pay off.
ExploreSame team. Far less manual work.
- Enquiries read whenever someone opens the inbox
- The same questions asked differently every time
- Details copied by hand between three tools
- Follow-ups remembered, or not
- Answered in seconds, at any hour
- One consistent qualifying sequence, always
- Records written once, everywhere they belong
- Follow-up fires on schedule, and is logged
Active workflows
18
Runs this week
9,214
Success rate
99.4%
- Lead intake · WhatsApp1.2s
- Quote follow-up0.9s
- Invoice reconcile2.4s
- Supplier syncretried
Business enquiry
assistant online
- Hi — do you handle bulk orders for gloves?
- Yes. Roughly what quantity and which market are you shipping to?
- About 5,000 units, shipping to Germany.
- Perfect. I've logged this and our team will send pricing within the hour.
No mystery. Five stages, documented.
- 01
Discovery
We map the process as it actually runs — every step, tool, handoff and exception.
- 02
Assessment
Opportunities are prioritised by value and feasibility, with the assumptions written down.
- 03
Build
Built against your real data, with logging, retries and error handling from day one.
- 04
Handover
Edge cases pushed through, then a walkthrough so your team owns and trusts the system.
- 05
Optimisation
We monitor, repair upstream breakages and extend the system as the business changes.
Three ways in, one written scope each.
Investment depends on scope and complexity, so we quote after discovery rather than publishing a price list.
Automation Assessment
A paid diagnostic: current-state mapping, bottleneck map, prioritised opportunities and an implementation roadmap.
- Process and data-flow map
- Prioritised opportunity list
- Value assessment, assumptions labelled
Automation Build
Fixed-scope implementation of one defined business problem, using the simplest reliable toolchain for the job.
- Written scope and success criteria
- Logging, retries, error handling
- Handover and team walkthrough
Operations Retainer
A monthly layer covering monitoring, maintenance, integration upkeep, tuning and small enhancements.
- Monitoring and failure alerts
- Fixes when upstream tools change
- Ongoing optimisation roadmap
Systems running in real businesses.
Evan Downey Real Estate Group
A buyer-qualification system that turns every WhatsApp enquiry into a logged, qualified buyer profile with the agent notified in real time.
Read the buildForest Sports
Instagram lead follow-up and quote tracking for an international sportswear and teamwear exporter, so no enquiry goes unanswered or untracked.
Read the buildNew
Sialkot Sports Co.
Auto-created · 2m
Nordic Retail GmbH
Auto-created · 14m
Qualified
Meridian Logistics
Score 84 · routed
Alpine Medical
Score 79 · routed
Proposal
Harbour Freight Ltd.
Quote sent · 1h
Leads land, get scored and reach the right owner without anyone re-typing a record or checking an inbox to find out what happened.
- Routing rules applied the same way every time
- Stage changes written back to your CRM
- Owner notified the moment a deal qualifies
- Every run reviewable, with a timestamped log
A minute with Ali.
Most businesses we meet don't need more tools — they need the tools they already pay for to actually talk to each other. That's the boring, unglamorous work most agencies skip. It's what we do best.
Every engagement is scoped in writing, built against your real data, and supported after launch. Direct communication, no handoffs, no dashboards nobody opens.
If your team is losing hours to repetitive work, tell us the process in plain English. We'll say honestly whether automation is worth it — and if it isn't, what to do instead.
Ali
Founder · Instinct Automation
Platform-agnostic engineering, tools chosen for the job.
How long does a system take to build?
Most first systems are scoped, built and live within a few weeks. Scoping gives you the exact timeline before anything is built.
Is this custom, or a template you resell?
Every system is designed around your actual process. We reuse proven internal patterns for reliability — never a template you have to bend your operation around.
How do you handle our data and access?
Least-privilege access, credentials held in a secret layer rather than in code, and no data used beyond running your workflows.
How does investment work?
It depends on scope. After a short discovery we send a written plan covering what gets built, what it replaces, and what ongoing support looks like.
What happens after it goes live?
We monitor the workflows we build, repair breakages caused by upstream tool changes, and extend the system as your process evolves.
Tell us the process that wastes the most time.
Describe how it runs today. We come back with a written plan for exactly that process — what gets automated, what stays human, and what it takes to run it.